Tbg Picks

When I was recruiting for TBG Picks, I thought back to my own experience doing UGC for Wispr Flow and what separated the strongest creators from everyone else. I kept coming back to three signals: soccer knowledge, viral instinct, and high agency.

I looked for people who knew the sport well enough to have their own opinions, understood what made a hook or format worth testing, and could take a brief and push it further without needing every decision made for them.

Reading and comparing the numbers afterwards made me learn that views are the easiest number to move, but the easiest one to mistake for progress. You can buy them, bait them, or get lucky with them, and none of that means a single person wanted what you were selling afterwards.

So, the posts I am proudest of did not go viral. Instead, they named a problem the person watching already relates to before asking for conversion.