Work/04

Tbg Picks

TBG Picks is a sports prediction app where users compete by making picks on soccer matches and events. I ran its UGC program, managing three creators and reviewing and approving 55 videos. The 1 week program generated 1.5M views.

TBG Picks

Growth Lead/Mar — Apr 2026

Recruiting

Defining a Strong Creator

When I was recruiting for TBG Picks, I thought back to my own experience doing UGC for Wispr Flow and what separated the strongest creators from everyone else. I kept coming back to three signals: soccer knowledge, viral instinct, and high agency.

I looked for people who knew the sport well enough to have their own opinions, understood what made a hook or format worth testing, and could take a brief and push it further without needing every decision made for them.

50
Applications
3
Creators hired

Reach

1.5M
Views
400
Signups

Posting ran for one week inside the two-month engagement and brought TBG Picks 1.5M views and 400 signups.

Spend

$700
Total spend
$1.75
Per signup

The whole program ran on $700, which put each signup at $1.75.

More work