Case Work

FreshSlice wanted to make its stores more noticeable and give younger customers a reason to pay attention to the brand again.

• Reworked the in-store visual direction using colour, lighting, and storefront design to make locations more recognizable before customers walked in.
• Proposed a spicy pizza challenge as a repeatable in-store activation that could also generate customer-led social content.
• Redesigned the ordering experience so the digital touchpoints followed the same visual direction as the physical stores.

1st

Place

Cactus Club needed a campaign that could bring people into its Vancouver restaurants during the 2026 FIFA World Cup, when nearly every venue in the city would be competing for the same fans.

• Built the campaign around “The Second Stadium,” positioning Cactus Club as a place to get the atmosphere of a match without having to be inside the stadium.
• Developed three parts of the campaign around the menu, the in-restaurant matchday experience, and social content before, during, and after games.

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Enterprise Mobility wanted more SFU students to consider its Management Trainee Program, but most students knew very little about the role or why they should apply.

• Led the student team responsible for planning and running Enterprise Mobility’s SFU recruitment campaign.
• Reached more than 1,000 students through classroom presentations and an in-person booth activation.
• Managed the project timeline, campaign execution, risks, and success metrics from planning through delivery.

1,000+

Students reached

100+

Applications

Disney wanted to cut down on piracy and give its fans more reason to stay loyal.

• Proposed a monthly mystery box for loyal subscribers, with each box adding a piece to a collection.
• Tied the collection to the subscription, so the longer someone stayed subscribed, the more of the set they owned and the less reason they had to cancel.

1st

Place