Newcomers to Canada search for answers about taxes, immigration, and work, and mostly find government pages written for people who already understand the system. Increasingly they are not visiting pages at all — they are asking an assistant and reading whatever it says.
- Restructured the website so the content was organised around the questions people actually arrive with, rather than around the company.
- Wrote every article answer-first: the direct answer sits in the first few lines under each heading, before any preamble, which is the part an answer engine can lift.
- Wrote and shipped 15+ articles on taxes, immigration, and finding work.
- Built FAQ sections into the pages so each one answers the specific questions in the words a newcomer would use, which is also what an answer engine quotes.
