I have made content for a dating app, a settlement app for newcomers to Canada, a dictation tool, a prediction market, and myself. Six million views later, the most useful thing I learned is that the view count is not the thing worth optimising.
Views are the easiest number to move and the easiest one to mistake for progress. You can buy them, bait them, or get lucky with them, and none of that means a single person wanted what you were selling afterwards.
The posts I am proudest of did not go viral. They named a problem the person watching already had, sat in it long enough to feel true, and then asked for something small. They converted better than posts that reached far more people, because the people watching had a reason to stay.
So the number I actually watch is what happens after the view. Follows, signups, downloads. At Ditto, 2 million views turned into 1,000 signups because the content was built to convert, not to trend.
An AI matchmaking app for college students with no organic engine and ten weeks to build one.
2M+
1,000
60+
A settlement app for newcomers to Canada, competing for attention with every other thing a person managing a move to a new country has to think about.
1,000%
700+
7
UGC for two products most people have to be taught to want: voice dictation, and a prediction market.
6M+
A career-advice platform built from nothing, for students trying to work out how to start.
6K+